New Coca‑Cola HBC community investment program Youth Empowered will be launched in Lithuania, Varėna city where our natural water production plant is located.
It is a new centrally-led initiative, developed by our Company to empower young people to achieve their career ambitions and live a fuller life. It is already running in Italy, Greece, Belarus - find out more why and what we are going to do in Lithuania!
Why do we care?
Across our territories, the biggest societal challenge faced by youth today is unemployment. From the 75 million young people living in the countries where Coca‑Cola HBC does business, a staggering 16.5 million of those are unemployed, with many facing slim prospects of fulfilling their career ambitions. Youth unemployment is recognized social issue in Lithuania as ~10% of young people from 15 to 24 have no job.
At Coca‑Cola HBC, we passionately believe in the potential of young people. We know that they are the future leaders and change-makers for the communities that we live in. However, not all young people have the same opportunity to realize their potential. Youth Empowered provides a platform for us to focus our efforts around Youth Development and to make a meaningful difference in the lives of young people and to the communities in which we do business.
What we will do?
In Lithuania, the program "Youth Empowered" will be focused to prevent the youth unemployment issue. Two sessions of the training for the young people at age of 16-20 will be organized in 2017 to provide knowledge of the fundamental life skills and business skills and support them in transition into meaningful employment. Spring session will take part at 13, 20, 27 of May in Varėna and Autumn session at October in Ignalina.
Lectures of the live workshops are carefully selected by the main partner of Coca Cola HBC Lithuania in this project is Junior achievement Lithuania - the non-profit organization, which promotes and executes various theoretical and practical educational programs of market economy in Lithuanian schools. CCH Baltic Marketing manager Natalija Platonova and Lithuania Sales manager Robertas Dabulskis will share their insights with the young people as inspirational leaders and will support our new flagship social responsibility program "Youth Empowered".
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