On 20 September, the second youth seminar #YouthEmpowered took place at the Vidzeme Concert Hall “Cēsis”, gathering 135 young, inquisitive people from Cēsis and the area.

The aim of the seminar agenda was to offer valuable fundamental knowledge to young people as they strive towards success, in an interesting and exciting way — by inspiring them. The same description applies to the Cēsis seminar agenda.

The Chairman of the Cēsis City Council Jānis Rozenbergs opened the event by thanking "Coca‑Cola HBC Latvia" and the Employers’ Confederation of Latvia for the initiative to invest time and resources in youth education and development, which would promote not only their personal growth, but would also benefit the future of Latvia.


Cesis city Mayor in youth seminar
“It is wonderful to see here so many young people, eager to learn, our present and future entrepreneurs. This is a fantastic opportunity to hear out and be inspired by experiences of well-known people,” said Rozenbergs.

The seminar organised by "Coca‑Cola HBC Latvia" featured sharing of experience and practical advice offered by successful people, who are well known in Latvia: the spokesperson of “Draugiem Group” and the host of shows Jānis Palkavnieks, the idea generator Jānis Sildniks, the founder of “Baltic Snowpark Agency” Jānis Jansons and the hip-hop artist Arvis Reiks.

#Youth Empowered is a new centrally-led initiative, developed by "Coca‑Cola HBC" to help support young people at age 18-30, focusing on those who are not in education, employment or training. It provides a platform for us to focus our efforts around Youth Development and to make a meaningful difference in the lives of young people and to the communities in which we do business.