Two of "Coca‑Cola HBC" products were named to be best new launches in 2018 according to international information and measurement company Nielsen. In Latvia Best new launch in Non-alcoholic beverages was named FuzeTea Peach Hibiscus (0.3L, 0.5L, 1.5L), whereas in Lithuania Fanta Dragonata (0.5L, 1.5L) was announced to be Best new launch in 2018.
‘Best new launch’ competition is taking place every year since 2008. Nielsen researches and evaluates the groups of 18 major categories of food and household goods that are sold across modern trade. During the first stage of the competition the company ranks three best-selling new products in each category and then buyers are evaluating the products. The index, based on objective evaluation of turnover data and individual shopping center customers, determines the product-winner of the year.