Coca‑Cola System efforts to design, produce and manage sustainable beverage packaging was acknowledged by the Lithuanian experts and business peers.
Our new Fanta spiral bottle was recognized as a second place winner in the category "Innovative packaging concept" during the biggest packaging sector event in the country „Packaging sector leaders 2017" which took part on 9th of November in Vilnius.
„We were proud to share our best practice with the biggest The Coca‑Cola Company engineering innovation of the year, - says Lina Indriulionė, Lithuania Project manager, responsible for the packaging deposit area. - This was the great challenge for the packaging innovators to create non symmetrical carbonated drinks bottle, but the solution was found and even without increase of PET material which is purely sustainable approach." Lina Indriulionė, Lithuania Project manager
The award category „Innovative packaging concept" was dedicated to recognize innovative packaging solution which allows to increase packaging functionality, product safety and acceptance to the consumer, at the same time decreasing negative effect for the environment.
The contest „Packaging sector leaders 2017" was organized by the Packaging Management Organization (one of the producer compliance schemes in Lithuania) with the partners: Kaunas Technology University Packaging Innovations Centre, Lithuania Employers Confederation, Lithuania Responsible Business Association, Lithuania Communal and Waste Managers Association, Lithuania Municipalities Association, Packaging Management Association and etc.
The aim of the contest is to spread best practice, encourage innovative, creative and responsible companies, acknowledge best achievements and inform about it society.