One of the largest bottlers of Coca‑Cola products, Coca‑Cola Hellenic Bottling Company, has extended its limitations on the direct sales of added sugar beverages to primary schools in Baltic countries to also include secondary schools. This is to address concerns about the increasing daily intake of added sugars by children.

General Manager of Coca‑Cola HBC Baltics, Konstantin Chouchoukhov said that: „although our company strongly believes in parental guidance on children nutrition, we would like to support parents, whereever possible. We have put these limitations in place, but it will only have the desired impact if other companies do the same; so we encourage them today to join us“, added Chouchoukhov.

In addition to limiting direct sales to all primary and secondary schools and gymnasiums, the company has also reached out to its customers asking them to join the common approach to impact the potential indirect sales of added sugar beverages to these educational institutions.

Coca‑Cola HBC has already committed to limit direct sales of added sugar beverages, including ice teas and flavoured waters, in primary schools from 2006 and in 2018 is extending the limitation for direct sales to secondary schools, where applicable on top of the local regulations, according to the international commitment within UNESDA (