About our commitments
Coca‑Cola HBC wants to provide the right products, responsibly, and to promote healthy and active lifestyles.
The Coca‑Cola Company announced four key commitments in 2013, which the Coca‑Cola system – of which Coca‑Cola HBC is a part – aims to achieve by 2020.
1. Offer low or no-calorie drink options in every market
To give greater choice, we’re providing more light and zero-calorie drinks in our portfolio and we’ve already reformulated many of our drinks to contain less sugar and fewer calories – for example, Sprite and Nestea with Stevia (a herbal sweetener) now contain up to 30 percent fewer calories.
In 2016, we launched the new and improved Coca‑Cola Zero Sugar, which tastes and looks more like Coca‑Cola Classic. This was the most recent step in our strategy to encourage people to choose no sugar options.
With our move to adopt a 'one brand' strategy uniting the four Coca‑Cola brands under one, we have also doubled our media investment in no sugar and calories variants.
2. Provide transparent nutritional information, featuring calorie information on the front of all our packages
Communicating the calorie values of our products clearly and transparently helps people to make informed choices and to manage their overall energy needs. We make key nutritional information visible on front-of-pack labels on our bottles and cans.
3. Help get people moving by supporting physical activity programs in every country where we do business
Coca Cola HBC supports a wide range of sports and fitness activities across the 28 countries in which we operate, working with government agencies, sports and nutrition experts and industry peers. We want to help people of all ages and abilities to reach their physical potential. Read more about our programs here.
4. Market responsibly, including no advertising to children under 12 anywhere in the world
Honouring the rights of parents and caregivers is a cornerstone of our responsible marketing policy. We respect the role of parents and caregivers to make the appropriate choices for their children by not marketing directly to children under 12.
We do not purchase advertising directly targeted at audiences where more than 35 percent are children under the age of 12, and are working with third-party distributors to adhere to the same commitments.
This policy applies principally to television, radio and print but also to internet and mobile. We are also vehemently opposed to direct commercial activity in primary schools.