Our vision and approach

We want Coca‑Cola HBC to be the undisputed leading beverage company in every country where we do business - including the Baltics.

Our values

Everything starts with our values. They are what make us different and motivate, inspire and energise us to help us reach our goals.

  • Authenticity: we have deeply felt values, act with integrity and do what is right, not just easy
  • Excellence: we strive to amaze, with passion and speed
  • Learning: we listen and have a natural curiosity to learn
  • Caring for our people: we believe in our people, invest in them and empower them
  • Performing as one: we believe in the power of working together contributing in every interaction
  • Winning with our customers: our customers are at the heart of everything we do

Our people

Our people play a fundamental role in the sustainable growth of our business. This is why we are committed to recruiting, developing and engaging talent and encouraging a high performance mindset across the business.

Our strategic framework

It all comes together in our strategic framework, driven by four strategic priorities: community trust, consumer relevance, customer preference and cost leadership.

We are in good shape for growth, as we are an inherently competitive selling organisation. Our strategic framework reminds us that success will come from collaboration across the business and with our partner in growth, The Coca‑Cola Company.

Our wider purpose

We believe what we do matters – to our business and beyond.

In every country in which we operate, we have an impact on the lives of consumers, our employees and communities. This brings a wider responsibility – a wider purpose for our business.

That purpose is to bring togetherness, spread happiness and inspire a better future.

Our purpose motivates our people to make a meaningful contribution – not just to our business but to society as a whole. It expresses our love for our brands, the passion we have for our business, our care for one another and our optimism which keeps our aspirations and expectations high.

  • Togetherness is what defines us – we always stand up for one another, look to bring meaning to our everyday lives and contribute to the greater good of the world
  • Happiness is what we spread with every bottle in the marketplace. Our happiness comes from within and it spreads – to our consumers, customers and partners as we share our love for our brands and our joy in life
  • A better future as, every day, we are inspired to keep giving to our communities so we can grow together towards a sustainable future.