Our business model is at the heart of everything we do. It defines the activities in which we take part, the relationships on which we depend and what we want to achieve in order to create value for all our stakeholders in the short, medium and long term.
We add value by
Broadening our distribution while being more efficient ...
Joining forces with our customers to deliver flawlessly...
And winning the trust of our stakeholders and consumers.
We manage the resources available to our business carefully:
Human: our people
Natural: water, energy and other natural resources
Social and relationship: including our reputation and our ability to earn and maintain the trust of key stakeholders
Financial: all funds, whether obtained through financing or generated from operations or investments
Intellectual: including our brands and brands we license as well as proprietary technology, standards, licences and processes
Manufactured: equipment and buildings
- 24.6m unit cases of beverage sold in the Baltics in 2017
- € 121.5k community investments across the Baltics in 2017
We create value for our stakeholders which, in turn, builds value for our business over time.
Employees: developing, recognising and rewarding our people secures a skilled and motivated workforce
The Coca‑Cola Company: investing in leading brands and our business, coupled with flawless execution in production and the marketplace, ensures a fruitful partnership for years to come
Communities and environment: enriching the lives of communities, contributing to the public good and safeguarding the environment enhances our local presence and earns the trust of communities
Customers: supporting our trade partners to build their business provides us with diverse range of channels
Consumers: meeting consumer needs by offering choice and quality generates revenue, contributing to the sustainability of our business
Shareholders: delivering strong sustainable earnings and dividends establishes a supporting shareholder base